I was with you until you said avoid steaming cleaning or moisture, there is no way you can remove mold or any other type of biological without moisture. The best way to do this is in fact with a steamer using a commercial disinfectant and a non reactive odor remover so your home smells refreshed and not like a hospital . This is directly contradictory to your article.
I paid $49 for a groupon. When the guy came today, he did an inspection first and said the ductwork first needed to be treated for mold; $348 for a spray that would last 8 months or $680 for an UV light purifier that would last 2 years. Also, the furnace needed to be cleaned for another $260. When I told him to just clean the ductwork, he said I would owe an additional $305 because the groupon was only good for 1 return and I had 2. I sent him packing with no services performed. Thankfully I am only out of $49! I will complain to groupon.

On average, we (Indians in Ontario) receive 3-5 calls per day for duct cleaning services from India. I did get ducts cleaned twice in 25 years. For a newly built house, it should be done as material goes into the ducts. Every year, before turning the heat on, I clean the ducts, using the vacuum pipe or with wet towel. Most of the dust, pet hair, small items get to the ducts from the top floors, not where system is installed. Even in winter months, I open 2-3 windows for air circulation for 15 minutes, specially right after cooking, almost daily. We breath in the same stale air, develop health issues. Also, I have an added air cleaning and fileration system installed. At a low rate, this system constantly cleans the inside air and also that it pulls from the outside. Duct cleaning is a scam, there are other efficient and cost effective methods we can use to purify the inside air.
I guess, I will start with saying that air duct cleaning is almost never needed. It is not a scam, but it is certainly something that uneducated homeowners get suckered into. In regards to air flow, a well balanced HVAC system should be able to deliver more than enough air flow. If you are not getting good air flow, it's because your system may be out of balance. Additionally, regular cleaning/changing of the air filters will solve about 95% of your problem. Though you would be surprised how many people either a. don't have a filter or b. don't know about it and leave it there for 10+years. a washable one should be cleaned every 6 months(spring and fall) and a disposable one should be replaced every 3-4 months.
Indoor Coil -- The indoor coil is a heat transfer device. It absorbs the heat from the inside of the house and passes it on to the refrigerant and is pumped outside. Dust that builds up on the coil can hamper its ability to absorb heat. High heat transference coils use very thin metal. Airborne chemicals can cause corrosion which leads to leaks. The constant vibration of the compressor can also cause solder joints to weaken and leak. An indoor coil may operate for weeks with a tiny leak, and you may not notice the loss in performance right away. As soon as a leak is made known, it should be replaced or repaired immediately.
You should be aware that although a substance may look like mold, a positive determination of whether it is mold or not can be made only by an expert and may require laboratory analysis for final confirmation. For about $50, some microbiology laboratories can tell you whether a sample sent to them on a clear strip of sticky household tape is mold or simply a substance that resembles it.
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