I just had my blower module replaced because my AC coil was frozen over. The underside of my coils had a thick mat of dust because I had never had it cleaned. I cleaned it myself by using a soft brush attachement on a shop vac. The inside of the blower appears to have a white/green growth, and I am sure the ductwork of my 30 year old house can’t be in good condition.
There are many interesting comments from several informed individuals. The question that has not been answered is how do duct systems get dusty and dirty? As a RESNET Home Energy Rater, I perform pressure tests on homes and duct systems, and the one common thread is . . . most air delivery sytems have large amounts of air leakage. The solution is to seal the duct system, and pay particular attention to the return duct system and ductwork near the air handler (the 'blower'). As others have said, a captive (sealed) duct system with proper filter maintenance should be more then adequate for most occupants. For those who have allergy, asthma, or other breathing problems, a filter with a higher MERV rating (number should be listed on the package) or a HEPA filter are good choices. These filters will capture smaller particulates and should improve the indoor air quality. Again, make certain that the entire duct system is sealed, preferably with mastic, second choice UL-181 foil tape - never use cloth duct (also known as duck) tape.

You may be familiar with air ducts that are constructed of sheet metal. However, many modern residential air duct systems are constructed of fiber glass duct board or sheet metal ducts that are lined on the inside with fiber glass duct liner. Since the early 1970's, a significant increase in the use of flexible duct, which generally is internally lined with plastic or some other type of material, has occurred.

While you consider having your air ducts cleaned, it is a good idea to take a look at your dryer vent. If your dryer vent is clogged, you could be losing energy efficiency. Worse yet, you could be increasing the risk of a house fire. Having your dryer vent professionally cared for costs about $130 on average, and could save you a bit of money and a lot of headaches in the future. For more information on the benefits and cost of having your dryer vent cleaned, take a look at our comprehensive cost guide.
Here in Atlanta we get 6 to 10 $49 coupons in the mail weekly…I have always consider them a complete scam….just had my master bathroom& bedroom and guest bath completely remodeled down to the studs…Had my 3 returns nearest the area sealed to prevent sheet rock dust to spread…it worked and I personally cleaned all 7 returns when a 5 HP , new Rigid shop Vac($99 from HD)…took one hour and I found little evidence that “I need my ducts cleaned” Had quotes from $400 to $600…I use the best air filters for my air handler and change it every 2 to 3 months…..any dust is trapped in it and I believe the Air Duct folks are all cons….
Heaters exist for various types of fuel, including solid fuels, liquids, and gases. Another type of heat source is electricity, normally heating ribbons composed of high resistance wire (see Nichrome). This principle is also used for baseboard heaters and portable heaters. Electrical heaters are often used as backup or supplemental heat for heat pump systems.
Duct cleaning is a band aid, like washing you hands is. Under your description, why wash your hands more than once? If it gets cleaned once, it shouldn't get dirty again. Well that is, unless they touch something dirty. Keeping your hands completely clean is virtually impossible. Same as keeping dust out of your home. You clean your ducts and over a 3-5 year span they get dirty again. Also, duct cleaners are not licensed but should be certified by NADCA(National Air Duct Cleaning Association).
Consider what kind of heating and cooling system you want installed for the square footage of your home. Do you want a full system with a thermostat or a specific machine for the summer like a swamp cooler? Do you need a new furnace just for the winter? For any of these projects, the cost will vary depending on the quality, style and machine size you choose. If you have a tight budget, think of going smaller and upgrading over time. For example, if you can't afford to convert your entire home to solar power, you may want to consider only utilizing it to heat your water. Some other types of heating systems are:
Stick with a maximum of 16 SEER units in most cases.  Like I said above, contractors push higher SEER units because they make more money, but these units can be expensive at this stage of development, and can drive up your HVAC installation cost.  21 SEER units run about twice the price of a 14 SEER unit, so unless you live in a desert and plan on being there for 30 more years... Likewise, a 16 SEER unit typically costs only about $600-$1,000 more than a 14 SEER, and will usually pay for itself over the lifetime of the unit.

And if you have flex duct and/or fiberglass ductboard in your home- the last thing you want is a big brush or anything abrasive running through it. Even high-pressure air can erode ductboard so I wouldn’t clean it with anything. If it becomes contaminated, get rid of it and install real ductwork. If your ductwork is accessible in the basement – the best thing to do is take it down and manually clean it if it’s full of junk. It’s not going to cost a nickel more to do that than to pay $500-1000 for a ‘duct cleaning machine” AKA big blower and vacuum – to do the job.
Demonstrate visible evidence of microbial growth in your duct work. Some service providers may attempt to convince you that your air ducts are contaminated by demonstrating that the microorganisms found in your home grow on a settling plate (i.e., petri dish). This is inappropriate. Some microorganisms are always present in the air, and some growth on a settling plate is normal. As noted earlier, only an expert can positively identify a substance as biological growth and lab analysis may be required for final confirmation. Other testing methods are not reliable.

A little simple math can help determine the size system you need. A rule of thumb is 20 BTUs per square foot. So, a 500 square foot room would need 10,000 BTUs to cool or warm it efficiently. This assumes that you live in a temperate region and have adequate insulation with no energy loss. In the real world, all units have some degree of energy loss. This is reflected in an HVAC system's SEER rating for cooling and AFUE rating for heating.
Although HVAC is executed in individual buildings or other enclosed spaces (like NORAD's underground headquarters), the equipment involved is in some cases an extension of a larger district heating (DH) or district cooling (DC) network, or a combined DHC network. In such cases, the operating and maintenance aspects are simplified and metering becomes necessary to bill for the energy that is consumed, and in some cases energy that is returned to the larger system. For example, at a given time one building may be utilizing chilled water for air conditioning and the warm water it returns may be used in another building for heating, or for the overall heating-portion of the DHC network (likely with energy added to boost the temperature).[4][5][6]
I call to follow up at the end of the next day and she said that she has not been able to get in touch with the owner.  By this time, I am starting to get frustrated because I am starting to get the run around.  I question her if I am even on the schedule or if they attempted to schedule a crane.  She says they are extremely busy and that she does not know.  So I say, basically I have waited over 2 weeks and you have not put me on the schedule and I am at the end of the install line.  No answer.  I tell her to talk to her boss and find out what is happening, and I will think about what direction I want to move in at this point.  
Most organizations concerned with duct cleaning, including EPA, NADCA, NAIMA and the Sheet Metal and Air Conditioning Contractors' National Association (SMACNA) do not currently recommend the routine use of sealants to encapsulate contaminants in any type of duct. Instances when the use of sealants to encapsulate the duct surfaces may be appropriate include the repair of damaged fiber glass insulation or when combating fire damage within ducts. Sealants should never be used on wet duct liner, to cover actively growing mold, or to cover debris in the ducts, and should only be applied after cleaning according to NADCA or other appropriate guidelines or standards.
Humidifiers/Dehumidifiers: Humidifiers add needed moisture to the air in winter and very dry climates. Dehumidifiers remove dampness any time of the year. Central air conditioners dehumidify too, but in very humid climates, you might want to remove humidity without also cooling the air. You have a good range of options for both of these HVAC accessories. Whole-house humidifiers cost $350 to $800 installed, while dehumidifiers are $1,250 to $2,000 or slightly more.
In the United States, HVAC engineers generally are members of the American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASHRAE), EPA Universal CFC certified (for installation and service of CFC HVAC devices), or locally engineer certified such as a Special to Chief Boilers License issued by the state or, in some jurisdictions, the city. ASHRAE is an international technical society for all individuals and organizations interested in HVAC. The Society, organized into regions, chapters, and student branches, allows exchange of HVAC knowledge and experiences for the benefit of the field's practitioners and the public. ASHRAE provides many opportunities to participate in the development of new knowledge via, for example, research and its many technical committees. These committees typically meet twice per year at the ASHRAE Annual and Winter Meetings. A popular product show, the AHR Expo, is held in conjunction with each winter meeting. The Society has approximately 50,000 members and has headquarters in Atlanta, Georgia.
These are the prices for a proper installation from a professional – as a word to the wise, HVAC systems require fine tuning and the custom fabrication of parts during installation to work properly, otherwise they will likely fail prematurely. But there are plenty of people who will do it for cheaper than this, using substandard, used, or stolen equipment (stolen from construction sites and new housing developments). Or, they are using unskilled laborers with no experience, etc. But HVAC is not a “we’ll figure it out trade;” there is a right way and a wrong way to do things. There are just too many predatory companies out there, so be careful. I’d highly recommend not skimping on your HVAC contractor. If you go cheap, you will typically pay more in the long run...and in California, that will be a lot!
You might also want to check your home for thermal insulation if you live in extreme heat or freezing temperatures. Insulation keeps the heat and cool air in your home, which can lead to a lower electric bill. If the heated or cool air leaks out, your system turns on more often. There are various types of insulation that you can install in your home and a home energy auditor can point out the best places for it in your house.

Some systems include an "economizer mode", which is sometimes called a "free-cooling mode". When economizing, the control system will open (fully or partially) the outside air damper and close (fully or partially) the return air damper. This will cause fresh, outside air to be supplied to the system. When the outside air is cooler than the demanded cool air, this will allow the demand to be met without using the mechanical supply of cooling (typically chilled water or a direct expansion "DX" unit), thus saving energy. The control system can compare the temperature of the outside air vs. return air, or it can compare the enthalpy of the air, as is frequently done in climates where humidity is more of an issue. In both cases, the outside air must be less energetic than the return air for the system to enter the economizer mode.
A house breathes just like you an I.For example every time your clothes dryer comes on it automatically creates a negative pressure inside the home.So if air goes out of the living area it has to be replaced.....now look above the ceiling fan ....you see the cover...underneath that is a hole straight to your attic....Now the stuff on your ceiling fan you call dust...call it insulation,rat fecies or anything else that is in your attic that could be pulled in your due to a negative pressure.
Brands like American Standard, Trane and Lennox cost the most. Goodman is the cheapest. The rest populate the middle of the spectrum. Here’s something to know: The quality among brands isn’t as great as price differences. The difference in prices reflect that some customers want “bargain” equipment to save cost and others want “premium” equipment they believe will run longer with less trouble. Therefore, each manufacturer has priced to meet consumer perception.
A BTU is the amount of energy required to heat or cool one pound of water by one degree Fahrenheit. So a 1-ton air conditioner can cool 12,000 pounds of water by one degree every hour. That’s all it means, so don’t let yourself be lost in jargon! How this affects your HVAC installation cost is that the larger your house is, the more tons will be required to heat and cool it.
An alternative to packaged systems is the use of separate indoor and outdoor coils in split systems. Split systems are preferred and widely used worldwide except in North America. In North America, split systems are most often seen in residential applications, but they are gaining popularity in small commercial buildings. The split systems are a great choice for small buildings where ductwork is not feasible or where the space conditioning efficiency is of prime concern [20]. The benefits of ductless air conditioning systems include easy installation, no ductwork, greater zonal control, flexibility of control and quiet operation [21]. In space conditioning, the duct losses can account for 30% of energy consumption [22]. The use of minisplit can result in energy savings in space conditioning as there are no losses associated with ducting.
Duct cleaning generally refers to the cleaning of various heating and cooling system components of forced air systems, including the supply and return air ducts and registers, grilles and diffusers, heat exchangers heating and cooling coils, condensate drain pans (drip pans), fan motor and fan housing, and the air handling unit housing (See diagram).