Ok what you said is true but in most cases ducts are in a duct flex format, and knowing that the dust in people's flex duct is just surface dust, any real debris that are in the duct itself will result in very little to no air flow which will keep your unit from performing properly, but if it is true allergy reasons then replacing your duct system is better for overall better air quality, plus if you do pay attention to the warranty on flexible duct is that it only has a 10 year warranty and typically only lasts for 20 years so do your research before having a duct cleaning, and to add one more thing if your duct work is completely metal and you can't see visible insulation then your duct on the inside has insulation inside of it, if you replace that with duct work that is clean metal on the inside and wrapped with insulation on the outside then it will further reduce the air bourne fiberglass and dust.

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The short answer is yes, duct cleaning, done right by a reputable company will help with the smell. It is likely though the smell is coming from another source, ie the crawl space. It could also be that another rodent is dead in the duct work. A visual inspection would be in order to check for any breach in the duct system. A duct pressure test would be able to tell you how much air is leaking from the system over all. A hole large enough for an animal to enter would loses a great deal of air, over 300 CFM. It would be worth looking into having this test done and it should cost around $200. Cleaning the air handler and evaporator coil will greatly improve the performance of the air conditioner. Dirt and dust on the evaporator acts as insulation and reduces the amount of cooling done be the coil. Any quality duct cleaning should include cleaning the air handler and coil, and the tech should allow you to watch him perform the work as it is done.
I hope that those customers you have with breathing problems don't follow your advice too closely. You are doing them a disservice. Dirt in your ducts does not always stay there, depending on what the contaminants are. I bet you tell your customers not to worry about mold either- just to kill it with bleach. Educate yourself before opening your mouth- You may kill someone someday with your opinion.
Lennox, on the other hand, is probably the most expensive unit out there and I can’t stand them.  In our (humble?) experience, they have a horrible logistics chain, making repair parts difficult to come by (sometimes taking weeks), poor customer service, and the parts cost three times as much. That’s not what this article is about, so read more in: Carrier vs. Lennox Furnace Review.
Alberto said they were busy but could either install on the upcoming Saturday.  We were going to be out of town and said unfortunately that day did not work.  He then proposed the upcoming Tuesday as a possible solution, but just had to confirm with another appointment.  I said great.  I will review the estimate and call your office to confirm I want to move forward with the install. 

A do-it-yourself approach will only scratch the surface because it is hard to reach some of the ventilation running underneath the floor or into the wall. Although it may help in clearing some of the dust and debris, you really need a professional to guarantee your system is truly spotless. The proper procedure involves the use of a powerful vacuum system with multi-brush attachments designed to loosen debris and feed into the suction. Particles are then blown outside of the house or passed through a HEPA filter inside.
I agree that good filtration and a sealed system will prevent the need for duct cleaning. However, when we do get called it is because the duct work has reached a noticeable state of restriction or dust or the homeowner is hyper-sensitive to these pollutants in their home. Most of the time we find that no filter or a cheap (99 cent) filter is being used or they have serious duct leaks in the system. If you are hiring a cleaner make sure they are using professional cleaning equipment which will consist of a rotating brush system and a vacuum source. Be highly skeptical of the contractor with no branded system or the guy who shows up with just chimney brushes and a shop vac. He will not be able to reach around all the corners or all the runs in your system and he will be taking your money for a superficial cleaning at best. Only trust a company that offers VIDEO inspection and more importantly.... a contractor who repairs, installs and seals ducts if a problem is discovered or heaven forbid, created. Good luck and get your ducts sealed if you do have a leak! It is one of the greatest energy losses to a home other than being poorly insulated.
I read your article with interest and think it is a good start. One service that is always talked about is fogging ductwork for sanitizing. Many companies offer this service for disinfecting or adding a clean smell to the ductwork. Before any chemical or disinfectant is used, please read the MSDS (Material Safety Data Sheet). You might be surprise on what you are putting into the air stream. This is a high profit service and should be explored thoroughly before purchasing,
An important component of natural ventilation is air change rate or air changes per hour: the hourly rate of ventilation divided by the volume of the space. For example, six air changes per hour means an amount of new air, equal to the volume of the space, is added every ten minutes. For human comfort, a minimum of four air changes per hour is typical, though warehouses might have only two. Too high of an air change rate may be uncomfortable, akin to a wind tunnel which have thousands of changes per hour. The highest air change rates are for crowded spaces, bars, night clubs, commercial kitchens at around 30 to 50 air changes per hour.[17]
I hired duct cleaning company out of "Service Magic" website. I did not realize the name of his company was Duck cleaning of Central Florida...that should have given me a hint.. The guy did a very poor, incomplete job, and ruined a closet full of clothes when he sprayed up to clean a vent instead of taking it down and cleaning it outside. He left me with more than 1/2 dirty vents and ducts, did not do the air handler in the garage and failed to fog the system. He spent 6 useless hours at my residence and now his insurance is denying coverage..very disappointed in Service Magic....
A Full Installation is the most common type of HVAC installation for a reputable contractor. The ductwork adds two days of labor and about $2,000 to $3,000 to the price, but realize that this is a very important part of your HVAC system. Although it might sound like a good idea to reduce HVAC installation cost and get a quick change-out, realize that there is dirt and debris collecting in your ducts, and the ducts themselves develop holes and full breaks over the lifetime of your unit, all of which may be hidden from sight by insulation. Remember, many contractors will push a quick change-out on you because it is easy and good money for them – you need to be involved and ask questions.
If not properly installed, maintained and operated, these components may become contaminated with particles of dust, pollen or other debris. If moisture is present, the potential for microbiological growth (e.g., mold) is increased and spores from such growth may be released into the home's living space. Some of these contaminants may cause allergic reactions or other symptoms in people if they are exposed to them. If you decide to have your heating and cooling system cleaned, it is important to make sure the service provider agrees to clean all components of the system and is qualified to do so. Failure to clean a component of a contaminated system can result in re-contamination of the entire system, thus negating any potential benefits. Methods of duct cleaning vary, although standards have been established by industry associations concerned with air duct cleaning. Typically, a service provider will use specialized tools to dislodge dirt and other debris in ducts, then vacuum them out with a high-powered vacuum cleaner.
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