First of all, I think it is great that there are many companies out there who look out for the customer and protect their interest. Secondly, I think it is also important that customers consider having their HVAC systems checked thoroughly before moving into a new home. I have heard a couple of horror stories where previous owners have not had the best housekeeping skills. Even when the appearance of the home seems it has been well kept, keep in mind that surface clean only goes so far. You can never tell what lies underneath.
There are many interesting comments from several informed individuals. The question that has not been answered is how do duct systems get dusty and dirty? As a RESNET Home Energy Rater, I perform pressure tests on homes and duct systems, and the one common thread is . . . most air delivery sytems have large amounts of air leakage. The solution is to seal the duct system, and pay particular attention to the return duct system and ductwork near the air handler (the 'blower'). As others have said, a captive (sealed) duct system with proper filter maintenance should be more then adequate for most occupants. For those who have allergy, asthma, or other breathing problems, a filter with a higher MERV rating (number should be listed on the package) or a HEPA filter are good choices. These filters will capture smaller particulates and should improve the indoor air quality. Again, make certain that the entire duct system is sealed, preferably with mastic, second choice UL-181 foil tape - never use cloth duct (also known as duck) tape.
McMahon's Cleaning & Restoration, LLC provides healthy improvements for your home or business. Our certified professionals specialize in air duct cleanings to increase air flow and improve the quality of the air your family breathes. We provide clean air certification for homes with past or current mold/fungi issues (including black mold). We restore smoke, fire, and flood damaged homes. We also offer chimney sweep services and inspections to ensure safe usage of your fireplace, wood stove or insert. Since 1999, we've been working with the community to better homes, industrial sites and commercial environments.
Dehumidification (air drying) in an air conditioning system is provided by the evaporator. Since the evaporator operates at a temperature below the dew point, moisture in the air condenses on the evaporator coil tubes. This moisture is collected at the bottom of the evaporator in a pan and removed by piping to a central drain or onto the ground outside.
Pay particular attention to cooling coils, which are designed to remove water from the air and can be a major source of moisture contamination of the system that can lead to mold growth. Make sure the condensate pan drains properly. The presence of substantial standing water and/or debris indicates a problem requiring immediate attention. Check any insulation near cooling coils for wet spots.
If the system is sealed air-tight and a really good filtering system is in place then you should NEVER have to clean your ductwork. Most dust people see in their homes (on beds furniture etc....) is broken down insulation that is being blown into the home from the attic (venturi effect) where the duct bucket (box etc...) is not sealed at the sheetrock ceiling. On the return side, ANY leaks in the ductwork will pull hot attic air and dust into the system, clogging up everything.

Despite Bergendahl's experience, Vinick says NADCA's certification standards have improved the situation. "A lot of [service companies] weren't going about it the correct way," he says. “We have an anti-fraud task force, and we’ve gone after some fraudulent duct cleaners with the help of state attorneys general.” He suggests that in addition to NADCA membership, homeowners make sure their cleaners are an established business, have appropriate insurance and are registered to do business in their state and locality.
In some older homes, there was a grey Mylar flexible duct. After years of use, it started to decompose. A duct cleaning company can come out and find why your air is so dirty and why your building doesn’t heat or cool like it used to. This is a savings on your part. You could also be sucking in Hot, dirty attic air. However, sometimes when a duct cleaning company comes out to clean it, the old duct can be destroyed and have to be replaced. Someone with little experience can replace this ductwork but if it isn’t done right it can ruin a lot of things and cost a lot in repairs.

I did the $49.00 Groupon they just left. Basiclly all they did was stick a shop vac type hose into the vent supply and one return. I also had the dryer done. the person in charge pointed to the main return inside my humidifier and said it needed cleaning. I explained that I was in facility maintaince and would deal with it myself. After that they finished the vac and didn’t try any other sales pitch. I should have read the reviews before I bought this wast of money and time.
Your HVAC unit and air ducts deliver heated or cooled air throughout your home year-in and year-out. The air your HVAC unit produces travels through your ductwork and heats or cools your home via the air vents in each room. The dust and other particles in your home’s air are known as particulate matter, which the EPA defines as "a complex mixture of extremely small particles and liquid droplets." The EPA also notes that "particle pollution is made up of a number of components, including acids (such as nitrates and sulfates), organic chemicals, metals, and soil or dust particles." Having clean air ducts means fewer of these particles moving through your home. If you remove your furnace filter and hold it up to the light, you can probably see several hundred of these minuscule particles floating in the air. 
Air conditioner size is measured in “tons.” However, the tonnage of an HVAC unit is not actually based on its weight. A “ton” is simply a measure of an air conditioner’s ability to cool your home. One ton is the ability of your air conditioning system to cool 12,000 BTUs (BTU stands for British Thermal Unit) in an hour. Likewise, a “2-ton” central air conditioner is able to cool 24,000 BTUs per hour.
No matter what time it is, our experts will have you lounging in the cool air of your home quickly. We stand by our workmanship so much so that we guarantee it in writing for one full year. Our 100% Satisfaction Guarantee* firmly backs our dedication to providing the highest level of air conditioning service in the industry. In fact, Service Experts repairs, sells and installs more air conditioners than any other HVAC company through North America. More people count on us for their home comfort, so you can be certain your home will be back to being cool and comfortable in no time.
Duct cleaning is a band aid, like washing you hands is. Under your description, why wash your hands more than once? If it gets cleaned once, it shouldn't get dirty again. Well that is, unless they touch something dirty. Keeping your hands completely clean is virtually impossible. Same as keeping dust out of your home. You clean your ducts and over a 3-5 year span they get dirty again. Also, duct cleaners are not licensed but should be certified by NADCA(National Air Duct Cleaning Association).
What if you move into a 20 year old house and find that the people who owned it previously NEVER replaced the filter? It was so dirty that the HVAC system did not work at all. For most people - duct cleaning is NOT a waste of time or money. You must not have allergies. I have very bad ones plus asthma. It makes it very hard for me if I don't get it done every few years. By the way - the ducts get dusty just sitting there - especially without air going through them. Dust settles on them just like it does the furniture.
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