Stick with a maximum of 16 SEER units in most cases.  Like I said above, contractors push higher SEER units because they make more money, but these units can be expensive at this stage of development, and can drive up your HVAC installation cost.  21 SEER units run about twice the price of a 14 SEER unit, so unless you live in a desert and plan on being there for 30 more years... Likewise, a 16 SEER unit typically costs only about $600-$1,000 more than a 14 SEER, and will usually pay for itself over the lifetime of the unit.

HVAC services is our go to contractor when it comes to our HVAC needs. Back in 2013, we were dealt some unforeseeable home projects, as our  HVAC was failing and needed to replace the whole system, e.g. Furnace, Blower, A/C, Condenser, Vents, etc... We reached out to a few HVAC companies (Contra Costa Heating and Air, EP builders, High Performance Heating and Air) so we could compare the bids for the job. We have had some issues with past contractors and after thoroughly screening a few of the above mentioned HVAC contractors, we awarded the bid to HVAC services because of their superior customer service and very reasonable pricing.
Your cleaning service should involve all aspects of your duct work to maximize energy efficiency and air quality. This includes attending to the heat exchanger, blower, drain pan, plenum and coils as well. In the process, your service provider may find that you're facing larger issues than debris and build-up. The professional may recommend having your furnace repaired if they notice, for example, damage to your heat exchanger or blower motor. Generally, a furnace repair costs between $130 and $500. They may also find that an A/C coil needs to be replaced rather than cleaned and would then recommend A/C repair.
An EER certifies the cooling efficiency of HVAC units. It's calculated by the rate of the cooling in British thermal units (Btus) per hour and divided by the rate of energy input in watts at a specific temperature. The calculation goes as BtuH/WATT at dry bulb (db) versus wet bulb (wb) temperatures. The optimal rating for a cooling unit is about 80db/67wb inside and 95db/75wb outside.
The performance of vapor compression refrigeration cycles[26] is limited by thermodynamics. These air conditioning and heat pump devices move heat rather than convert it from one form to another, so thermal efficiencies do not appropriately describe the performance of these devices. The Coefficient-of-Performance (COP) measures performance, but this dimensionless measure has not been adopted. Instead, the Energy Efficiency Ratio (EER) has traditionally been used to characterize the performance of many HVAC systems. EER is the Energy Efficiency Ratio based on a 35 °C (95 °F) outdoor temperature. To more accurately describe the performance of air conditioning equipment over a typical cooling season a modified version of the EER, the Seasonal Energy Efficiency Ratio (SEER), or in Europe the ESEER, is used. SEER ratings are based on seasonal temperature averages instead of a constant 35 °C (95 °F) outdoor temperature. The current industry minimum SEER rating is 14 SEER.[27][dead link]

The sky is the limit. I am a big fan of adding zoning systems, but realize that this will typically add $2,300 to $3,500 (or more) to the price. “Why a price range, isn’t it just a part?” No, the part then has to be installed, and the customized ductwork required will vary based on the difficulty of the job and layout of your attic. It is very labor intensive, and most people don’t do it right. It should also include a bypass damper and ductwork! Simply put, the more you add, the more it will affect your HVAC installation cost.
Good article, but it fails to point out that leaky return-side ducts could be drawing dust and allergens into the duct system from the enclosed spaces in which they run, e.g. between walls, below floors, attic. So duct cleaning may only be a temporary solution. The homeowner can get a home energy audit -- free in many states -- to determine if they have significant duct leakage. An Aeroseal dealer may be able to effectively seal up the duct system without needing to tear into walls etc to get to the ducts.
Tip – Be careful with change-outs. Ductwork deteriorates and sometimes has to be replaced.  It is only if the ductwork is in fantastic condition that you should get a change-out without ductwork (Remember – the ductwork has already been there for 15-20 years, and now it will be there another 15-20…it has to be in good shape). However, many HVAC installation companies like to push change-outs because the ductwork is the most time consuming part of the job, and a change-out is quick, easy money. Realize that it’s only about 15-20% of the jobs that qualify for a change-out, so be careful.
What you might not know is that the brand you choose is one of the most important factors in determining a fair HVAC installation cost. So, before delving in-depth, let’s take a quick look at the average prices of a new air conditioner and matching coil by brand…keep in mind, these are the average prices (by brand) that contractors pay for your AC equipment, and it is meant to give you a rough guideline until you are closer to buying:
Most people are now aware that indoor air pollution is an issue of growing concern and increased visibility. Many companies are marketing products and services intended to improve the quality of your indoor air. You have probably seen an advertisement, received a coupon in the mail, or been approached directly by a company offering to clean your air ducts as a means of improving your home's indoor air quality. These services typically — but not always — range in cost from $450 to $1,000 per heating and cooling system, depending on: