Natural ventilation is the ventilation of a building with outside air without using fans or other mechanical systems. It can be via operable windows, louvers, or trickle vents when spaces are small and the architecture permits. In more complex schemes, warm air is allowed to rise and flow out high building openings to the outside (stack effect), causing cool outside air to be drawn into low building openings. Natural ventilation schemes can use very little energy, but care must be taken to ensure comfort. In warm or humid climates, maintaining thermal comfort solely via natural ventilation might not be possible. Air conditioning systems are used, either as backups or supplements. Air-side economizers also use outside air to condition spaces, but do so using fans, ducts, dampers, and control systems to introduce and distribute cool outdoor air when appropriate.
Quality and price should come hand in hand, a too-good-to-be-true price for an efficient air duct cleaning will not give you the quality that you wanted. To make sure you are getting your money’s worth, check reviews of air duct cleaning companies, certifications from industry since this work requires continuous learning due to new techniques and research breakthrough from time to time. Make sure to shop around and get written estimates first.
Stick with a maximum of 16 SEER units in most cases.  Like I said above, contractors push higher SEER units because they make more money, but these units can be expensive at this stage of development, and can drive up your HVAC installation cost.  21 SEER units run about twice the price of a 14 SEER unit, so unless you live in a desert and plan on being there for 30 more years... Likewise, a 16 SEER unit typically costs only about $600-$1,000 more than a 14 SEER, and will usually pay for itself over the lifetime of the unit.

In reading through all this about duct cleaning, THE ONE preventative measure people need to realize is that a poorly installed HVAC system that is not sealed and air tight to ensure that ALL indoor air passes through a GOOD air filtration system IS THE best means of ensuring your ducts remain clean. Duct cleaning does not now and will NEVER improve an HVAC systems efficiency. Proper maintenance and installation are the key just as improper installation practices allow for dust infiltration into the duct system. I am a state licensed contractor in Texas, and unless people have their hvac system sealed and/or properly installed, duct cleaning is an absolute waste of money. My duct system is 12 years old as is as clean today as the day I installed the system with ductwork. SO before ANYONE jumps on the bandwagon of duct cleaning, get with your hvac professional FIRST.
You've probably noticed many appliances boasting an Energy Star Certification. What this means is that manufacturer voluntarily built the product to help reduce greenhouse gases and meet non-regulatory guidelines offered by the Environmental Protection Agency. To earn an Energy Star rating, a product or system must be tested by a third party that has been recognized by the EPA for meeting their testing qualifications.
You may be familiar with air ducts that are constructed of sheet metal. However, many modern residential air duct systems are constructed of fiber glass duct board or sheet metal ducts that are lined on the inside with fiber glass duct liner. Since the early 1970's, a significant increase in the use of flexible duct, which generally is internally lined with plastic or some other type of material, has occurred.
Some research suggests that cleaning heating and cooling system components (e.g., cooling coils, fans and heat exchangers) may improve the efficiency of your system, resulting in a longer operating life, as well as some energy and maintenance cost savings. However, little evidence exists that cleaning only the ducts will improve the efficiency of the system.