So, naturally I respond with, “you don’t tell your doctor which medication to prescribe you, do you?” The point is, on the residential level, who you get to install your HVAC unit is far more important than which unit you choose.  Keep your options open and let your HVAC contractor make a few recommendations – that’s why you spent time finding a reputable contractor!
But Tim, doesn’t this mean that a less-than-honest air conditioning company can just charge what he wants and say that it’s a difficult job? No. You see, dishonest contractors, typically, aren’t the brightest people (I figure if you’re still reading this, you’re warming up to me so I’m taking off the training-wheels). They aren’t smart enough to take difficulty into account, and will probably get confused if you ask them about it. They will tell you things like, “that’s how much the unit costs,” or “California has a new law that magically adds $5,000 to the price.”  Trust me, follow your gut, and you’ll be able to tell who the honest contractors are...or just use one of our ASM-approved contractors.

Many homes have a forced-air HVAC system. Both the heating and the central air conditioning units share a ductwork system where they either push in or pull out warm or cooled air. There are also heating and cooling systems that don’t require ductwork — such as ductless mini-splits — but work on the same principles of heat exchange. The national average to hire an HVAC specialist is $2,920-$3,670, with costs varying depending on the work you need done and the equipment you are installing.

in response to this reply " should your ducts be cleaned", i have to politely correct the person who answered this. you are not using common sense. first, most of the country uses metal duct work, so for you to say what you did, is wrong. second, the duct system in a house is a circulatory system. that means it draws air into the furnace, it gets filtered, and then it is blown out into the house to heat or cool. So, obviously that air is being brought into the house from somewhere right? Yes, its coming from the outside where there are many allergens and dust particles . For you to says that about whether a duct system is sealed or not, makes no difference. The air is coming from somewhere right? It has to originate from somewhere right? Just look on top of your cieling fan. If there is a bunch of dust up there, then there is obviously a bunch in your ducts. And the duct air is being circulated every day, and every hour through your house. Its simple, dust collects everywhere in your house. Imagine if you never dusted your shelves, or tv? There would be a ton of dust after a while. Well, now think about the air in the duct system. Of course theres gonna be a ton of dust in there. For you to say that it is not benififcial to clean the ducts, is plain ignorant. 90% of the air we breathe is in our household. Wouldnt you want that air to be as dust and allergen free? I could go on for hours about the benifits of duct cleaning, but i just wanted to make a quick point that the person whose says it is not benificial to clean them, is not using common sense. Not to mention, giving the people who clean ducts for a living, a bad name. Use your head .
They did come out Tuesday and completed the job.  We called the office to ask for a breakdown of the cost and they said the tech would call us back, but that never happened.  Eventually Alberto called and explained the breakdown.  One reason it was more was they used an OEM circuit board, rather than an aftermarket part.  I agree with this but it would have been better if this had been explained from the beginning.  All in all, it still seems like their price is a bit on the high side, but they did a good job and used OEM parts so I'm giving them four stars.
Sounds like your first hvac company was ripping you off. Ask your new company to go to your coil and see if there is a leak. If there isn't the last company was just lining their pockets. If you have had ducts unhooked for a long time I would recommend duct cleaning, trust me I'm not a fan of duct cleaning myself. I have done hvac for 20 yrs. in GA. When I just bought a home built in 1996, we had all the ducts replaced immediately.
Duct cleaning is a band aid, like washing you hands is. Under your description, why wash your hands more than once? If it gets cleaned once, it shouldn't get dirty again. Well that is, unless they touch something dirty. Keeping your hands completely clean is virtually impossible. Same as keeping dust out of your home. You clean your ducts and over a 3-5 year span they get dirty again. Also, duct cleaners are not licensed but should be certified by NADCA(National Air Duct Cleaning Association).

Your HVAC unit and air ducts deliver heated or cooled air throughout your home year-in and year-out. The air your HVAC unit produces travels through your ductwork and heats or cools your home via the air vents in each room. The dust and other particles in your home’s air are known as particulate matter, which the EPA defines as "a complex mixture of extremely small particles and liquid droplets." The EPA also notes that "particle pollution is made up of a number of components, including acids (such as nitrates and sulfates), organic chemicals, metals, and soil or dust particles." Having clean air ducts means fewer of these particles moving through your home. If you remove your furnace filter and hold it up to the light, you can probably see several hundred of these minuscule particles floating in the air. 
In variable climates, the system may include a reversing valve that switches from heating in winter to cooling in summer. By reversing the flow of refrigerant, the heat pump refrigeration cycle is changed from cooling to heating or vice versa. This allows a facility to be heated and cooled by a single piece of equipment by the same means, and with the same hardware.
A small number of products are currently registered by EPA specifically for use on the inside of bare sheet metal air ducts. A number of products are also registered for use as sanitizers on hard surfaces, which could include the interior of bare sheet metal ducts. While many such products may be used legally inside of unlined ducts if all label directions are followed, some of the directions on the label may be inappropriate for use in ducts. For example, if the directions indicate "rinse with water", the added moisture could stimulate mold growth.
Filtration systems -- A second-stage filter is sometimes inserted & used to remove particulates such as pets, smoking or cooking, as well as other odors, gases, and VOCs (volatile organic compounds). A HEPA filter is also available to remove spores, pollens, bacteria and lung-damaging particles. There are also systems that use ultraviolet (UV) light to protect against bacteria and germs.
Duct cleaning has never been shown to actually prevent health problems. Neither do studies conclusively demonstrate that particle (e.g., dust) levels in homes increase because of dirty air ducts or go down after cleaning. This is because much of the dirt that may accumulate inside air ducts adheres to duct surfaces and does not necessarily enter the living space. It is important to keep in mind that dirty air ducts are only one of many possible sources of particles that are present in homes. Pollutants that enter the home both from outdoors and indoor activities such as cooking, cleaning, smoking, or just moving around can cause greater exposure to contaminants than dirty air ducts. Moreover, there is no evidence that a light amount of household dust or other particulate matter in air ducts poses any risk to health.
Our unit is 16 years old and we've had it checked out recently since it seems to be running excessively. Over all the tech says it is putting out well; it's the correct size, we have no shade and we've been having extreme heat with high humidity. The info you provided is very helpful and will help us make an informed decision when the time comes. Thank you so much.
A little simple math can help determine the size system you need. A rule of thumb is 20 BTUs per square foot. So, a 500 square foot room would need 10,000 BTUs to cool or warm it efficiently. This assumes that you live in a temperate region and have adequate insulation with no energy loss. In the real world, all units have some degree of energy loss. This is reflected in an HVAC system's SEER rating for cooling and AFUE rating for heating.
What about ringworm? If the fungus is as contagious as doctors warn, and the spores can live several months, doesn’t it make sense to spray some sort of fungus killer into the HVAC system to kill the spores that it has sucked in from the air? Duct cleaning would not be helpful at all here; these spores are microscopic and it could actually spread them further. But given how severely contagious ringworm is, body and especially scalp, does anyone make an aerosol product that will clean the system and kill the fungus? One the resident can use, not call an HVAC company; you can’t do that when you are in an apartment. I hear it’s not the same as mold, it is much more difficult. Truth?
A year and a half ago (fall of 2015) we replaced the furnace and air conditioner. From what we could determine this was the third forced air furnace and second air conditioner unit for the house. As part of the installation, we changed out the two 6″ ducts feeding the second floor with 8″ ducts. The idea was to get more cold air to the second floor in the summer. It worked and for the first time the second floor and first floor temperatures were the same when the air conditioner was running. Of course, to make the system work I close down upstairs duct damper doors in the winter and open them up in the summer.
Some research suggests that cleaning heating and cooling system components (e.g., cooling coils, fans and heat exchangers) may improve the efficiency of your system, resulting in a longer operating life, as well as some energy and maintenance cost savings. However, little evidence exists that cleaning only the ducts will improve the efficiency of the system.